Privacy Policy
Last Updated: 2026
Alder Society ("we," "us," "our," or "Company") operates the aldersociety.org website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, functionality, and services offered thereon (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using aldersociety.org, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Data: When you voluntarily submit information through forms on our Site, including your name, email address, and other contact details you choose to provide.
- Technical Data: We automatically collect your IP address, browser type, operating system, device identifiers, and device characteristics when you access our Site.
- Usage Data: We track how you interact with our Site, including pages visited, time spent on pages, links clicked, referral sources, and navigation patterns.
- Cookies: We use cookies and similar tracking technologies to monitor activity and store certain information (see Cookie Policy section below).
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To analyse Site traffic, user behaviour, and performance to understand how visitors interact with our content.
- Affiliate Tracking: To track clicks, referrals, and conversions related to casino and gambling affiliate links, enabling us to receive compensation from our partners.
- Site Improvement: To enhance user experience, troubleshoot technical issues, and optimise Site functionality and content.
- Marketing Communications: To send you promotional materials and updates (only where you have provided consent or where we have a lawful basis).
- Compliance: To comply with legal obligations, enforce our terms, and protect our legal rights and those of our users.
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your experience. Types of cookies we use include:
- Essential Cookies: Required for Site functionality, security, and basic operations.
- Analytics Cookies: Used to understand how visitors use our Site and measure Site performance.
- Affiliate Tracking Cookies: Used to track referrals to casino partners and measure the effectiveness of affiliate links.
- Marketing/Advertising Cookies: Used to deliver personalised content and track advertising effectiveness.
Most web browsers allow you to refuse cookies or alert you when a cookie is being sent. You can disable cookies through your browser settings. However, disabling cookies may affect Site functionality. You may also opt out of certain tracking through industry initiatives such as the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).
Third-Party Links
Our Site contains links to third-party websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or operations of these external sites. We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging in transactions.
When you click on affiliate links to casinos or other gambling operators, you are leaving our Site and entering a third party's domain. Any information you provide to third parties is governed by their privacy policies, not ours. We do not control how third parties use your data.
Your Rights
Under UK and EU data protection law (including the UK General Data Protection Regulation and Data Protection Act 2018), you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request that we correct inaccurate or incomplete personal data.
- Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You may request that we limit how we use your data.
- Right to Data Portability: You may request your data in a structured, commonly used, machine-readable format.
- Right to Object: You may object to certain processing of your data, including for direct marketing purposes.
- Rights Related to Automated Decision Making: You have rights concerning automated processing and profiling.
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section. If you are unsatisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).
If you are a US resident, you may have additional rights under applicable state privacy laws (such as CCPA). Please contact us for more information regarding your specific jurisdiction.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period varies depending on the context of processing and our legal obligations.
- Personal Data: Retained for the duration of our relationship with you and for a reasonable period thereafter for compliance and legal purposes.
- Analytics and Usage Data: Typically retained for up to 36 months.
- Affiliate Tracking Data: Retained in accordance with affiliate partner requirements and our legal obligations.
- Cookies: Retention periods vary; see your browser settings for specific cookie expiration details.
If you request deletion of your data, we will comply unless we are required to retain it by law or have a legitimate legal basis to do so.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Alder Society
Email: [email protected]
Website: aldersociety.org
We will respond to your request within 30 days (or as required by applicable law). If you wish to lodge a complaint regarding our data practices, you may contact the UK Information Commissioner's Office at www.ico.org.uk.
This Privacy Policy is effective as of 2026 and may be updated periodically. We will notify you of any material changes by posting the revised policy on this Site. Your continued use of the Site constitutes your acceptance of the updated Privacy Policy.